Maintaining brand training standards

Training Software For Dealer and Franchise Groups

Maintaining brand training standards

There is always a drive to ensure that those representing your brand are fully trained and demonstrate excellent product delivery and customer service.. Whilst every organisation that supplies or sells your products works hard to to deliver the best customer experience, how do you know that everyone is trained at the standard your brand requires? With more franchises and dealers being closed during lockdown, ensuring those who represent your brand are still up-to-date represents more of a challenge.

Each retailer or dealer will have their own training and development processes which they’ve invested in and works well for them. However, there are certain items that you as the manufacturer or distributor may require, But how do you know if it’s being achieved?  For example, how do you know that all of the sales staff are achieving the required level of CPD hours to meet FCA regulations? Have the staff selling and servicing your chainsaws had the correct level of training and are aware of the correct PPE to wear?

You might have previously done this by some form of physical audit on the dealers or franchise premises. Under current rules, that won’t prove an easy task for your organisation. As a result, are there now gaps in the training or development of individuals?

COVID 19 has created less opportunities for staff to be trained and could lead to more people missing out on important training or technical updates. During the pandemic, how have you engaged with your dealers or franchisees to ensure that standards are being met? When ‘normal’ comes back, how are Owners and Managers going to know what training they and their employees need to catch up on?

Wouldn’t it would make more sense if there were just one central place that all of the required training and development could be recorded? By creating a known requirement for training and development it would ensure that the correct standards of training are being met. More importantly, it helps retailers and dealers identify and gaps in skills or training especially in these challenging times.

Why not contact Skills+ to see how they can help you manage the training and development requirements across your franchise, retailer or dealership group.