Training to meet brand standards

Training to meet brand standards

Increasingly, there is always the drive to ensure that those representing your brand are fully trained and demonstrate excellent product delivery and customer service.. Whilst every organisation that supplies or sells your products works hard to to deliver the best customer experience, how do you know that everyone is trained at the standard your brand requires?

Each retailer or dealer will have their own training and development processes which they’ve invested in and works well for them. However, there are certain items that you as the Manufacturer or Distributor may require but don’t always know if it’s been achieved. For example, how do you know that all of the sales staff are achieving the required level of CPD hours to meet FCA regulations? Have the staff selling and servicing your chainsaws had the correct level of training and are aware of the correct PPE to wear? As a result, are there any gaps in the training of an individual that might slow their development or impact on your brand.

COVID 19 has created less opportunities for staff to be trained and could lead to more people missing out on important training or technical updates. During the crisis, how have you engaged with your employees/members or franchisees to ensure that standards are being met?

Wouldn’t it would make more sense if there were just one central place that all of the required training and CPD could be recorded? By creating a known requirement for training and development it would ensure that the correct standards of training are being met. More importantly it helps retailers and dealers identify and gaps in skills or CPD especially in these challenging times.

Why not contact Skills+ to see how they can help you manage the training and CPD requirements across your retailer or dealership group.